MAC Supporting the LPRC for World AIDS Day

World AIDS Day is held on December 1st each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. World AIDS Day was the first ever global health day and the first one was held in 1988.

An estimated 65,000 people (or more) are currently living with HIV in Canada, an it’s estimated that between 2,300 and 4,300 new HIV infections occur in Canada each year. More than 25 million people between 1981 and 2007 have died globally from the virus, making it one of the most destructive pandemics in history.

Today, many scientific advances have been made in HIV treatment, there are laws to protect people living with HIV and we understand so much more about the condition. But despite this, people do not know the facts about how to protect themselves and others from HIV, and stigma and discrimination remain a reality for many people living with HIV. World AIDS Day is important as it reminds the public and Government that HIV has not gone away – there is still a vital need to raise money, increase awareness, fight prejudice and improve education.

MAC Cosmetics has the MAC AIDS Fund (launched in 1994) which locally supports the Living Positive Resource Center (LPRC) by setting up volunteered times at the center with their artists. The Mac AIDS fund also supports the LPRC by matching every cent raised by the MAC Cosmetics team in Kelowna for the annual Walk of Life.

This World AIDS Day, MAC will be celebrating life and supporting the cause by doing make up on-demand that day, creating awareness through verbal education and, of course, beautiful make up application. 100% of the retail proceeds from every VIVAGLAM purchase goes into the MAC AIDS fund. Last year they donated $3,000 to the LPRC on behalf. They would like to remind that, even though World AIDS Day is December 1st, every day is World AIDS Day at MAC.

They will be collaborated with local artist and A-OK Contributor Rhys Albrect for visuals this year that support the cause.

Leave a Comment